Make it stand out.

The Private Practice Success Path

This is a direct plan and path you can take as a coach to start and grow your coaching business. If you are starting from scratch, we suggest you take your time and go through these trainings step by step.

To get the legal things out of the way, ensure you view: "20 Steps to Setting Up Your Business" in the foundation resources section.

I. The Foundation

  • Establishing Yourself as an Expert

    • Establishing Your Presence

    • Creating a Buzz

    • Establishing Yourself as an Expert

    • Homework

  • Step 1 - Your Story, Your Brand

  • Step 2 - Define Your Niche and Ideal Client

  • Step 3 - Market Research Mastery

  • Step 4 - Define Your Business

    • Define Your Business

    • Creating a Vision for Your Business

    • Mission and Vision

    • Mission and Vision Examples

    • Mission and Vision Worksheet

    • Unique Selling Point Worksheet

    • Irresistible Coaching Business Worksheet

    • Homework

    • Action Plan

  • Plan and Design Your Website

    • Designing Your Website

    • How to Get a Website

    • Website Planner

    • Seven Page Website for Coaches

    • (Additional) Plan and Design Your Website Workbook

    • Fifty Things to Think About for Your Website

    • Action Plan

II. The Beginner Marketing Funnel

These are the exact steps recommended you take to begin marketing your business. This can be done while you are training.

1. Building an Audience

Building an audience is not essential for one-on-one coaching. You just need to start creating content to attract people to you. In other words, you need to create content so you can get your audiences' attention and you can offer your coaching or free consultation at the end of every piece of content.

If you are launching a group program or course you will need to build an audience before you start. This way, when it's time to launch, you will have an audience waiting and ready to buy. Building an audience is done through content marketing.

2. Content Marketing

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that is intended to stimulate interest in products or services.

Learn how to Create a Content Marketing Plan.

3. List Building/Lead Generation

While you are building your audience through content marketing, you need to build an email list. This way, when you are ready to launch, you will have a personal audience on your own platform who will be waiting and ready to buy.

Learn how to Grow Your List, Grow Your Income

Other helpful training includes:

  • Grow Your List Fast (Execution Plan)

  • How to Create a Lead Magnet (Freebie)

  • How to Create Landing Pages that Sell

  • How to Create Email Campaigns that Convert

4. Passive Selling While Building Your Audience

While you are building your audience and building your email list through content marketing, your audience will inquire about you. This is where you can offer them One-on-One coaching. So, learn How to Conduct a First Free Session and Close the Sale

DO NOT create a coaching program or course until you do a soft launch. Learn why and how below.

III. How to Launch

Start with a Soft Launch - How to Soft Launch a Pilot Program