Being a guest speaker is one of the fastest ways to grow your business online. This allows you to leverage the audience of bigger brands.

Being interviewed or a guest speaker will allow you to get the attention of an already established large audience.

When the audience listens to the talk or recording, they will learn more about you, and your expertise and most likely visit your website or social media pages and begin to follow you. This is your opportunity to establish yourself as an expert and convert them to clients.

Watch: The Fastest Way to Build Authority and Get Clients

Exposure Challenge

1. Come up with 3 speaking topics related to your group coaching program theme

Ex.

• Theme: The Next Level You Group Coaching Program

• Topic 1: 3 Unspoken Steps to Become the Next Level You Fast

• Topic 2: The False Trap that Stops People from Reaching the Next Level in Life

• Topic 3: Never Ever Suffer from Your Limiting Beliefs Again

2. Create a 30-45 minute recordings for each topic.

3. Turn it into a podcast or YouTube video.

4. Post the recording  on your website and any other platforms you choose.

5. Optimize all of your social media profiles to make sure that they are all consistent. 

Include:

• Who are you

• What you do

• Who you serve

• Link to a freebie or your group program

6. Research and create a list of:

• 10 podcasts that serve your audience

• 10 Facebook groups that serve your audience

• 10 membership communities that serve your audience (this may not be as easy to find)

7. Reach out to the host of these podcasts and communities to be a guest speaker, speaking on one of your 3 topics.

(You created your own recordings so they can listen and see what you have to offer)

8. Keep researching and creating lists.

9. Challenge yourself to appear as a guest speaker in a minimum of 2 podcasts or communities a month.

How to Research

1. Pick a Niche but Relevant Shows and Communities

Leave the big, well-known shows for last because it’s hard to get on those. Instead, go for niche shows with a big audience.

2. Search

• Type “podcasts about ” in Google. From there, just scroll down and look for podcasts with over 100 episodes. This may mean they have been around for a while and have a good size audience.

• Type group titles in Facebook search.

Sometimes these groups are a part of a paid community and this is good. If it is apart of a paid community you may not be able to join the group. Therefore, go to the about section of the group or the members section a get the website and name of the host/owner of the group.

3. Research them in Detail

Create a spreadsheet with columns for the podcast or community name, host’s name, topics discussed, the number of subscribers (if available), website (if any), Instagram, Facebook, and LinkedIn.

4. If a podcast, listen to one or two of each podcast’s most popular episodes to get a feel of the show, understand the show, get to know the host, and see if it’s one you’d want to be on.

Doing this will help you when writing your email pitch and prepare you for the show because you will have a sense of what they are looking for.

5. Gather Potential Speaking Topics Think about:

How is your knowledge different from other experts on the same subject?

How will this benefit the audience?

Why is this topic relevant now?

What will you talk about exactly?

Then come up with a few potential topic ideas to give the host some options.

Make sure the topic title stands out.

Make sure your ideas are different from what was already talked about on the show.

5. Write a Guest Speaker Pitch. Please see the “Speaker Pitch” swipe at the end of this document.

Guest Speaker Pitch Email

Subject: Guest Speaker for (Podcast Name) or Guest Trainer/Speaker for (Community Name)

Hi (Host Name),

I’m (Your Name), (owner/author/founder) of (Your Business’s Name). (If podcast) I listened to your episode, (Episode Title), and found what you said about (quote/idea from your research) interesting.

I’m writing to you because I’d like to pitch myself as a guest on your show (or in your community), (Podcast or Community Name). After researching you online and listening to a few episodes, I’m confident I have something relevant to offer your listeners (or members.)

Here are X topics that could benefit your audience. If you like, I’d be happy to collaborate with you and customize these topics even further for your listener (or members.)

Topic 1: Title

Sub point 1

Sub point 2

Sub point 3

Topic 2: Title

Sub point 1

Sub point 2

Sub point 3

Topic 3: Title

Sub point 1

Sub point 2

Sub point 3

Topic 4: Title

Sub point 1

Sub point 2

Sub point 3

I was a guest on several podcasts (or I have several podcasts or trainings), including (recoding 1), (recording 2), and (recording 3).

To thank your listeners for tuning in, I’m giving away a (what you’re offering) at the end of the show.

Of course, I will also promote the episode and your show to my audience.

You can count on me to send a promotional email about the episode, as well as several status updates on social media regarding the show.

(If you have a large following)

Here’s a peak at my audience statistics to give you an idea:

Email subscribers

Facebook Fans

Instagram Followers

LinkedIn Connection

YouTube Followers

Does any of these topics sound like a good fit for your audience? I look forward to speaking with you.