10 x 10 Matrix = Outline:

The very first step in creating products quickly is to create a 10 x 10 matrix. Your 10 x 10 matrix is going to form the outline for your next few phases of your information marketing business. When completed, your 10 x 10 matrix will contain 100 lines, each of which can serve as an article topic, a page in an ebook, a topic in a series or home-study course, or a coaching program (you name it…). Each line can also serve as the topic of an email for your email campaign in your autoresponder.

I know that right now you might be thinking...I want to just create one product right now, I don’t want to outline or design an entire product funnel. So this feels really counterintuitive, I know. However, I know from experience that once you have taken the 2-3 hours necessary to complete this step, to create your 10 x 10 matrix, everything else falls together really quickly. I’ve had clients who have taken months to plan their first product/ service, and still not have it created! Then, they do this exercise, and within several days, complete their first product.

The clarity you will have after completing your 10 x 10 matrix is incredible, so without further ado let’s get started:

Basically, your 10 x 10 matrix will serve as the foundation of the next several steps in building your information marketing business. The first thing you are going to do is define the topic for your 10 x 10 matrix, which will basically be your niche theme. For example, if your niche theme is anxiety, the topic of your 10 x 10 matrix could be “Anxiety” or “How to Overcome Anxiety”. So, let’s get started – first by naming your 10 x 10 matrix. At this point I suggest creating a word processing document (I use Word or Pages, for example). At the top of the document, write the name of your 10 x 10 matrix. Now the next step is to think of 10 areas where you could counsel/ coach someone about your niche, and write out one line for each of these areas (these will be your 10 topics)

For example, if your niche is self-esteem, your 10 topics might be:

1. Quick Self-Esteem Boost

2. Loving Yourself

3. Self-Assertiveness

4. Building Strengths

5. Dealing with Self-Destructive Thoughts

6. How the Mind Works

7. Affirmations

8. Self-Awareness

9. Discovering Your Purpose in Life

10. Design Your Ideal Life

Of course, if you need more than 10 topics, that is fine, you can have a 12 x 10 matrix, or a 14 x 10 matrix. However, I will continue to refer to it as the 10 x 10 matrix, regardless of the actual size yours ends up becoming. So at this point, you have 10 topics. Now, you will create 10 subtopics for each of your 10 topics, which will mean when you are done, you will have a total of 100 subtopics. In this case, just for an example, let’s start with the first topic “Quick Self-Esteem Boost” and create 10 subtopics.

Those subtopics might be:

1. Meditation

2. Journaling

3. Create affirmations

4. Compliment yourself

5. List of positive qualities

6. Exercise

7. Explore your passion

8. Focus on accomplishments

9. Set small goals

10. Practice Gratitude

Then you would create a list of 10 subtopics each for each of the other topics. This would create your 10 x 10 matrix. By the way, I realize this exercise may not be easy. But I have found with my experience with hundreds of clients over the last few years, that once this is completed, the entire rest of their business goes a lot smoother. You see, once this is completed, you can easily write an ebook, write multiple articles each day, and write emails for your email campaign. It all comes so much easier when this “outline” or this 10 x 10 matrix is complete. This will also boost your KEYWORDS for SEO on your website, pages, blog posts, newsletters etc.